PORTFOLIO
makeART : story + evolution
makeART : UX design
Samsung : brand + digital
makeART : story + evolution
I’m building a startup, makeART, to help Millennials + Gen Zs makeART. What follows is its story + evolution.
I’ve done everything on design + strategy + business . Gaining & applying insights from our creators + the market . Collaborating + managing engineers to bring makeART to life.
Overview:
• Reason for being
• Users/Creators
• Mission
• Product
• Highlights
• Market
My Role:
• Strategy
• Business
• Design : Visuals + UX + UI
• Prototyping
• Optimizing
• Management
Story + Consumers + Product + Creators + Product + Launch + Platform +
Story + Consumers + Product + Creators + Product + Launch + Platform +
Initial Product Design + Evolution
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MVP
Limited Art + Feature Set
• Understanding how people would use interactive + generative art canvases and tools -
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Initial Canvas
UX + UI
• Minimal + immersive - focused highlighting art and interactive touch design -
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Photos
Mixing Photos With Art
• Started testing by only allowing photos as a background - seeing if users would apply or not -
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Interactive Art Studio
Combining Art Modes
• Re-design based on creators wanting + testing prototypes of more ways to makeART -
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Evolved Canvas
Description UX + UI
• Balanced art immersion & canvas visibility with instant + unique customization tools
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Leveling Up Photos
Added Tech + Design
• Applied vision to add generative art in different ways to people + faces
Inputs For Strategy + Business + Design + Product
• Connecting with + researching Next Gen creators to gain insights on art + creativity
• Experiencing + understanding the art space : traditional + digital
• Continuously sharing + testing prototypes of releases + potential features
• Feedback on design + UX + UI elements and flows
• Evolving + iterating based on qual (interviews + testing) & quant (metrics + events)
• Partnering + managing engineers on execution, roadmap, timelines, deliverables, tech, + system
makeART : UX design
makeART is a unique combination of tech + design + art. In order to build + launch we combine creativity + discipline.
This portfolio section focuses on how we launched makeART as an interactive art studio for the Next Gen. It highlights the process + peeks into the future.
Overview:
• Release Highlights
• Key Steps
• Current + Upcoming Release
• User/Creator Input
• Iterating
• Working towards what’s next
My Role:
• Strategy + Planning
• Design : Visuals + UX + UI
• Roadmap
• Project Management
• Prototyping + Testing
• Optimizing
Next Gen + Product + Iteration + Execution + Roadmap + Users + Creators + Interactive Art Studio +
Next Gen + Product + Iteration + Execution + Roadmap + Users + Creators + Interactive Art Studio +
Release Overview
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Canvas Collection
Expanding art styles as steps towards more art possibilities
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Photo Mode
Connecting to Canvas + adding ML + setup towards freestyle
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Upgrades For Infinite Art
Performance + Speed + System + Modularity + Scalability
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UX+UI Updates
Navigation + Tools + Flows + Onboarding
Live Release
Roadmap + Peek Of The Future
Freestyle : Infinite ART
(Prototypes tested + iterated IRL multiple times)
Samsung : brand + mobile
Samsung is one of the most tech + culture forward brands in the world. They’re a leader in mobile + marketing, inventing + defining what’s next.
I was a global account director, leading + managing brand + mobile advertising. A main focus was digital + bringing their products to market with different partners. Here’s an example of a Do What You Can’t Campaign.
Overview:
• Campaign
• Planning
• Execution
• Channels
• Architecture
My Role:
• Planning + Launch
• Strategy + Creative + Production
• Project Management
• Partner Lead
• Learnings + Optimizations
