Two-sided marketplace · Product designer, lead
The right expert,found faster
Warmer connected people with experts who had lived through diabetes, cancer, and other life moments. I owned design across mobile, web, and the full funnel, from first visit to repeat booking.
3x booking conversion · 51% returned to book again
Experts
Get started
Cat T.
Cared for a parent
Caregiving
Ben R.
Health challenges
Health
Eli K.
Grief and loss
Grief and loss
The challenge
Too many topics, too many experts, and too little guidance.
Users left before finding the right person. The redesign put fewer topics up front, chosen visually, with trending experts and an AI matcher beside search.
The path
Guide people to the right fit
- 01
Discovery
Fewer topics, chosen visually.
- 02
Matcher
A short chat, with a reason why.
- 03
Booking
One sheet. Pick a time, confirm.
- 04
Supply
Profile, topics, availability.
A short matcher and a chat. Each expert comes with a reason why.
Booking
Near one-step booking
Booking an expert took about 20 steps across several screens. One side sheet on web and one bottom sheet on mobile. Pick a time, confirm, done.
51% returned to book again
Supply
Expert profile and onboarding
Getting an expert live took 2 to 3 hours of setup. A short guided flow covers profile, topics, and availability. Profiles lead with lived experience, and supply grew to 800+ experts.
System
Tokens, then a build-ready spec
Audit first, then tokens, then the components real work needs.
green/700
peach/300
blush/100
ink/900
cream/100
matcher
Cat T.Workflow
AI-native prototyping
AI accelerates exploration. I bring the judgment, taste, and curation that decide what moves forward, then test it with real people and build it into the system.
- 01
Find the opportunity, explore with AI
I start from the business opportunity or user challenge, then use AI to explore many directions before committing to one.
- 02
CaregivingBookCat T.
Cared for a parent
Prototype in real code
Build working Expo and React Native prototypes, so tests feel like the app, not a mock.
- 03CaregivingBook
Cat T.
Cared for a parent
Read the reason why first.
Book from this screen.
Test with people
Put prototypes in front of users early and watch where they hesitate.
- 04CaregivingBook
Cat T.
Cared for a parent
green/700 · blush/100 · ink/900
Refine in the system
Fold what we learn back into Warmer tokens and components, so every screen stays consistent.
- 05
function ExpertCard() { return ( <View style={card}> <Text>Cat T.</Text> <Text style={why}> Cared for a parent </Text> <Button token="green/700" > Book </Button> </View> );}
Engineer the handoff
Ship build-ready specs and component code that engineers can work from directly.
On mobile
From first visit to repeat booking
One bottom sheet on mobile. Pick a time, confirm, done.
The path on mobile
2 free sessions a month
Live advice when you need it, from someone who's been through it.
Expert Matcher
Get personalized recommendations for experts in just a few taps
Search for a topic or expert
Popular experts
Acceptance from friends, family and community
Eli K. · Available today
Browse all topics
Education & Learning
BrowseEmotional Wellbeing
BrowseFaith & Spirituality
BrowseHealth
BrowseExpert Matcher
Hi, I am here to help you find the right person. What is going on?
My dad was just diagnosed with early dementia and I do not even know who I need to talk to.
A few people here have been exactly where you are. Are you the main person helping him day to day?
Here are two people who cared for a parent after an early diagnosis. Both are available this week.
Caring for a parent after a dementia diagnosis
Cat T. · Available today
Tell me more, or ask for different people
Caring for a parent after a dementia diagnosis
Cat T. · 4.9 · Available today
My lived experience
When my dad was diagnosed I had no idea where to start. I spent four years learning how to split care with my siblings, talk to his doctors, and keep my own life going. I can help you make a plan for the first few months.
I can help with
Book a live video session
Uses 1 of your 2 free sessions this month
Here are two people who cared for a parent after an early diagnosis.
Book with Cat
×Cat T.
Cared for a parent after early diagnosis
Pick a day
Pick a time (your time zone, CT)
Live video session
Wed, 10:30 am
Outcome
50K+
Monthly users
800+
Experts
3x
Booking conversion after the discovery redesign
51%
Returned to book again
Mobile and web · 50K+ monthly users · 800+ experts · Sunset July 2026
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