AI camera app

Aurascope:snap, score, share, compare

Aurascope is an AI camera for self-expression, social, and play. I owned product design end to end and built the iOS app in SwiftUI on top of OpenAI, with co-founder Saba on product, business, marketing, and outreach.

Aurascope camera scanning a person, then the aura result

Context

Photos people already take rarely mean anything later.

We were two founders shipping to Gen Z. The bet was a camera that turns a snap into a readable vibe check in seconds, with almost no onboarding, then grows into a collection and a social layer when people ask for it.

iPhone-first · SwiftUI + OpenAI · March 2025 to July 2025 · Favs HQ

The journey

Capture first. Social after.

  1. 01

    WELCOME TO AURASCOPE

    • Take photos of people and things around you
    • Each photo decodes 500+ cues from energy & emotion to texture, light, tone, & more
    • Compete with friends to get highest aura

    TAKE MY FIRST PHOTO

    GET AURASCOPE+

    By continuing, you agree to our Terms of Use & have read and agreed to our Privacy Policy

    Capture

    Land on the viewfinder. No long onboarding.

  2. 02
    Aura result with title and score

    Read the score

    Title, score, visual, and a place in the catalog.

  3. 03
    Catalog of scanned objects with titles and scores

    Open the roll

    Photo library upload shipped in 1.2.

  4. 04
    Lena's Orbit, the original ring of scans with Lena in the center

    Keep an Orbit

    A spinning ring of scans around the profile.

  5. 05

    PROFILE

    Lena

    Lena

    @lena

    90

    Aura

    3

    Streak

    12

    Friends

    90957983947933911

    Then go social

    Friends, profiles, Explore, and leaderboards.

The pivot

Listen, then open the camera roll

Live capture alone left out the photos people already cared about. We added upload from the photo library next to the shutter, same analysis path as a live snap. For many users, library scans became the path they returned to.

Shipped in the 1.2 release, shortly after launch.

What shipped next

Friends, profiles, and rank

EXPLORE

LEADERBOARD

GLOBAL

FRIENDS

TODAY

LIFETIME

#1Ella bella50925
#2theboi22216
#3El Tigre21166
#4Kaz2219691
#5jagster18429

Leaderboard

FIND FRIENDS

Suggested

Requests

Search

INVITE FRIENDS

Message

Copy Link

Instagram

Share

SUGGESTED FRIENDS

life is a game1 mutual friendADD
AtlasADD
NiaADD
JulesADD

Friends

EXPLORE

FRIENDS ONLY

LEADERBOARD

garage gods on standby mode

983

Ella1 day ago

friends on the water

912

Lenajust now

Explore

The product shifted from a solo vibe check into a lightweight social camera game.

What I would change now

The first capture mode is a hypothesis, not the product.

We launched on Sign in with Apple only. About a month later we needed phone sign-in to reach people by text. Next time, invest earlier in the account and re-engagement path, and let early ranked feedback move the roadmap.

Outcome

10K+

Users

150+

Five-star reviews

#3

Product of the Day on Product Hunt

500+

Signals behind each aura score

Let's connect

Build something together