AI camera app
Aurascope:snap, score, share, compare
Aurascope is an AI camera for self-expression, social, and play. I owned product design end to end and built the iOS app in SwiftUI on top of OpenAI, with co-founder Saba on product, business, marketing, and outreach.
Capture
Shared moment
A snap to keep and compare
The roll
Friends
Context
Photos people already take rarely mean anything later.
We were two founders shipping to Gen Z. The bet was a camera that turns a snap into a readable vibe check in seconds, with almost no onboarding, then grows into a collection and a social layer when people ask for it.
iPhone-first · SwiftUI + OpenAI · March 2025 to July 2025 · Favs HQ
The journey
Capture first. Social after.
- 01
WELCOME TO AURASCOPE
- Take photos of people and things around you
- Each photo decodes 500+ cues from energy & emotion to texture, light, tone, & more
- Compete with friends to get highest aura
TAKE MY FIRST PHOTO
GET AURASCOPE+
By continuing, you agree to our Terms of Use & have read and agreed to our Privacy Policy
Capture
Land on the viewfinder. No long onboarding.
- 02
COFFEE
MORNING RITUAL
+75 / 100
This brings an excellent energy balance to your day. Incorporate it more often for sustained vitality.
KEEP SCANNING
SHARE
RETAKE
Read the score
Title, score, visual, and a place in the catalog.
- 03
Cancel
Recents
Coffee
Water Bottle
Houseplant
Laptop
Meditation Pillow
Running Shoes
Crystal
Smartphone
Open the roll
Photo library upload shipped in 1.2.
- 04
MY ORBIT
TAP TO ADD
YOUR PHOTOYOUR AURA SCORE
100
COLLECTION
UNLOCK STATS
Keep an Orbit
A spinning ring of scans around the profile.
- 05
CREATE PROFILE
ADD
PHOTODISPLAY NAME
Create Profile
Then go social
Friends, profiles, Explore, and leaderboards.
The pivot
Listen, then open the camera roll
Live capture alone left out the photos people already cared about. We added upload from the photo library next to the shutter, same analysis path as a live snap. For many users, library scans became the path they returned to.
Shipped in the 1.2 release, shortly after launch.
What shipped next
Friends, profiles, and rank
GALAXY
LEADERBOARD
FRIENDS
FEED
GLOBAL
FRIENDS
TODAY
LIFETIME
Leaderboard
GALAXY
LEADERBOARD
FRIENDS
FEED
Search friends
MY FRIENDS
No friends yet
Search for users or add friends to see them here
Friends
GALAXY
LEADERBOARD
FRIENDS
FEED
RECENT ACTIVITY
No activity yet
Your friends' activity will appear here
Feed
The product shifted from a solo vibe check into a lightweight social camera game.
What I would change now
The first capture mode is a hypothesis, not the product.
We launched on Sign in with Apple only. About a month later we needed phone sign-in to reach people by text. Next time, invest earlier in the account and re-engagement path, and let early ranked feedback move the roadmap.
On iPhone
Land on the viewfinder
No long onboarding.
EXPLORE THE WORLD
SCAN YOUR SURROUNDINGS
Outcome
10K+
Users
150+
Five-star reviews
#3
Product of the Day on Product Hunt
500+
Signals behind each aura score
Let's connect