Portfolio/makeART

makeART : story + strategy

I'm building a startup, makeART, to help Millennials + Gen Zs makeART. What follows is its story + strategy.

I've done everything on design + strategy + product management + business . Gaining & applying insights from our creators + the market . Collaborating + managing engineers to bring makeART to life.

makeART story and strategy

Overview:

  • Reason for being
  • Users/Creators
  • Mission
  • Product
  • Highlights
  • Market

My Role:

  • Strategy
  • Business
  • Design : Visuals + UX + UI
  • Prototyping
  • Management
  • Optimizing
Story + Consumers + Product + Creators + Product + Launch + Platform +Story + Consumers + Product + Creators + Product + Launch + Platform +
makeART story pitch deck slide 2
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makeART intro animation

Inputs For Strategy + Business + Design + Product

  • Connecting with + researching Next Gen creators to gain insights on art + creativity
  • Experiencing + understanding the art space : traditional + digital
  • Continuously sharing + testing prototypes of releases + potential features
  • Feedback on design + UX + UI elements and flows
  • Evolving + iterating based on qual (interviews + testing) & quant (metrics + events)
  • Partnering + managing engineers on execution, roadmap, timelines, deliverables, tech, + system
More work