Portfolio/Ecommerce

Ecommerce

Commerce that converts

Product discovery, checkout, and post-purchase flows designed to reduce friction and build trust from first browse to delivery.

Higher conversion · fewer cart abandons · stronger repeat purchase

Discovery through post-purchase — checkout optimization, merchandising, and lifecycle flows that protect margin and brand.

The Outdoor Store

● Live
Summit FlaskNew

Summit Flask

$48

Alpine Short

Alpine Short

$76

Trail BootBest seller

Trail Boot

$195

Merino Knit

Merino Knit

$118

$12,840

Revenue

148

Orders

3.8%

Conv.

Example flows

Shop outdoor

AllSaleNew
Trail Runner

Trail Runner

$128

New
Day Pack

Day Pack

$89

Wind Shell

Wind Shell

$164

Sale
Merino Tee

Merino Tee

$54

Browse

Product discovery

Shoppers bounce when filters, search, and merchandising feel cluttered or slow.

Visual grid with smart filters, quick-view, and social proof on high-intent items.

Users find the right product faster without wading through irrelevant inventory.

Trail Runner

Trail Runner · Size 10

Qty 1

$128

ShippingFree
Tax$10.24
Total$138.24

Payment

•••• 4242
Apple Pay
Pay $138.24

Convert

Checkout & payment

Cart abandonment spikes when shipping, tax, and payment steps surprise users.

Single-page checkout with live totals, saved addresses, and express pay options.

Every line item is visible before pay — fewer surprises, fewer drop-offs.

Order #48291

Arrives tomorrow

Before 8:00 PM · UPS

Confirmed

Shipped

Out for delivery

Delivered

Post-purchase

Order tracking

After purchase, customers flood support asking where their order is.

Timeline with carrier updates, delivery window, and proactive delay notifications.

Support tickets drop when status is obvious and notifications arrive before users ask.

Still in your cart

Trail Runner

Trail Runner

$128

Complete checkout in one tap — free shipping ends tonight.

Return to checkout

Retain

Cart recovery

Abandoned carts go cold because reminders feel spammy or arrive too late.

Smart nudges with item thumbnails, limited-time offers, and one-tap return to checkout.

Recovers revenue without eroding brand trust through thoughtful timing and copy.

Active users

12.4K

+8%

Retention

68%

+3%

NPS

72

+5

Operate

Merchant analytics

Sellers can't tell which products, channels, or promos actually drive margin.

Revenue dashboard with SKU performance, conversion by source, and inventory alerts.

Operators optimize assortment and spend with data they can act on same-day.

Explore the full spectrum

See Ecommerce alongside tech, data, and more